New booking guarantee functionality as the basis for distribution control
We launched a new version of WebDesk as the technology foundation that will enable more hoteliers to overcome the "Booking.com pays" discount, one of the biggest challenges for marketing and direct sales today.
How to manage Booking's new Smart Flex Bookings
These new bookings may harm the hotel's interests, competing with direct sales from its website or increasing the risk of cancellations.
Some basic notions about revenue management necessary for your hotel's success
Improving revenues is possible thanks to a good revenue management strategy, but despite this objective fact, we still observe that not many hotels are implementing it.
Booking incorporates a new marketing tool on its platform, a programme that now allows hotels to bid on a CPC (cost per click) model along the lines of Google Ads.
This new feature will allow hotels to boost their visibility in destination searches: the winner of the bid is placed directly on the second position of the first page of results with the Ad tag; this will differentiate it from Promoted, which is used for hotels participating in booster programmes.
Booking.com's online payments, a double-edged sword.
There's no doubt that one of the few weapons you have at your disposal to take on the OTAs is controlling your rates. Keeping the most competitive price on your website is paramount and the mantra of a good Revenue Manager.
So why is Booking.com outselling me when my rates are better? Probably because of Booking.com's Online Payment.
